Matchday social posts for local supporters group
of English Football Club Arsenal FC.

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These matchday graphics were posted a few days before each match to help drive members to attend the watch parties.

 

Arsenal's crest is the basis of the curved edge highlighted on the right hand side of the graphic.

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The colors of the graphic changed to reflect Home, Away, or Arsenal's European campaign. The primary theme colors corresponded with the kit that arsenal would be wearing that given match and the secondary being the other. 

 

Photographs chosen were often iconic scenes from the previous year's matchup.

 

Content created for @ArsenalDetroit on Instagram.
#MatchdayInDetroit